5 Reasons why advertising with Bluetooth is great for any business!

Nowadays, many restaurants, cafes, travel agencies, galleries and many others have discovered the power behind Bluetooth advertising. It is not a secret that this efficient and revolutionary method of advertising is getting more and more attention every day. The reasons are very simple and I can summarise them by one simple statement:

Bluetooth advertising has all the “features” required by any business.

No matter how big or small your business is, you need to make more sales right? Grab more of the pie? Get the attention of customers who may have not noticed your products or services? If your answer to all these questions is yes, then Bluetooth advertising is your answer.

Below, I’ll list the reasons why Bluetooth advertising is considered a great method of advertising and why every business should include it in their promotional plans. Ready? Ok, here we go:

1. It’s very common: Bluetooth technology is very common today and you can’t find a cell-phone now that doesn’t have it. You can check with your friends. I’m 100% positive you’ll find that all of them already have Bluetooth in their cell-phones. Some of them will even refuse to buy a cell-phone that doesn’t have the Bluetooth feature. Based on statistics provided by bluemagnet.com, there are more than 80% of possible customers these days who carry cell-phones with the Bluetooth feature.

2. It’s easy to setup: Bluetooth marketing is very easy to setup. You can either use Bluetooth marketing software and install it on a computer that you have in your business location. Installing the software usually takes less than 5 minutes and you should be able to start sending Bluetooth advertisements right away. You can also get the Bluetooth marketing device which can be plugged to any power source and it’ll start sending advertisements right away.

3. It’s FREE: Bluetooth advertising doesn’t cost a penny. It’s 100% FREE. This means that when you install the software or use the Bluetooth marketing device to send your business promotions, you’ll not be paying anything. For instance, if you’ve tried the SMS campaigns, you’ll find that you’ll end up spending a lot of money on these campaigns to get more phone calls. In the case of Bluetooth, you’re sending the messages for FREE. So, you don’t have to keep calculating and finding out if your campaigns are giving you a good return in exchange for what you’re paying to the SMS company. You’ll be relaxing and watching new customers coming to your business every day knowing that you’re getting them for FREE. Remember that all the costs of promotions that you save will end up as profits in your bank account.

4. It’s targeted: Due to the nature of the Bluetooth technology, it sends advertisements in your business proximity (around 100-250 meters). This is great because it means that when your customer receives the message, she’ll be very close to your business location. Do you think she would consider paying you a visit? Checking your offers out? Exactly … This advantage alone would bring you great customers with their wallets open.

5. No restrictions at what type of ads you can send: Imagine that you can send text, images, animations, videos, sound files and games to your clients? Would you be able to do the same using SMS for instance? How about flyers? Can they do that for you? No…They can’t. The Bluetooth advertising can send any type of media that you choose. It’s a matter of choice and finding out which one of these types of advertisements will be the most effective. For instance, you can send a text file just like SMS to provide information about your business/offers. You can also, send a video of a lady who’s explaining what products you have and why your business is the best choice for them. A sound file with some details about your products would be a great choice as well. You can even send your customers your contact phone number or put an appointment in their calendar. Can you believe that? It’s so great!!

I’m sure by now; you have a lot of ideas in your head about how you can use this to your advantage. Remember, the possibilities are endless and the sky is your only limit …